The challenge

In advance of InterContinental Hotels & Resorts celebrating their 70th year in business milestone, the comms team from IHG Australia decided they wanted to create video content to reflect the brand’s legacy across their local properties.

 

Given our travel and lifestyle credentials — and an existing relationship with IHG — we were an obvious choice for the hotel juggernaut. 

What we did

With multiple properties — each boasting years upon years of history — we did what any good journalist does before putting pen to paper, or vision to editing software in this case, research! 

Collating highlights from each of the properties, from famous guests such as the late, great, Sinatra, through to huge events including Fashion Week, we created captions to showcase significant moments in the lives of each hotel, captions which were paired with vision we gathered from each property, to produce a series of videos shown at a string of events held by each hotel to celebrate the significant milestone. Each video helping to cement in viewers’ minds the position of IHG as the world’s largest luxury hotel brand.

The result

“When InterContinental celebrated its 70th anniversary milestone, we commissioned Moon Dog Media to create local video content that would reflect the brand’s legacy and heritage. They delivered a winning strategy: content creation backed by experienced journalism. Delivering content that conveyed a narrative and all the while striking the perfect balance between consultation and autonomy, they prove there’s a significant difference when a professional storyteller is at the helm of your project. I can’t recommend them enough.”

Nicole Crowley, Brand PR Manager, Australasia & Japan, Intercontinental Hotels Group