The challenge

Already regular content creators for Australia's leading travel agent’s quarterly print travel magazine, Moon Dog Media were asked to create ongoing video and blog content for across Flight Centre’s channels. 

What we did

Given that our Little Black Book is the best in the biz. First off, we utilised out network of celebrity managers to secure a roster of high profile interviewees (including the likes of Michael Bolton, Tina Arena, Natalie Bassingthwaighte and Amanda Keller) for a regular q&a series in which celebrities divulged their travel favourites and hacks.

 

In addition to celebrity commentators, we also produced an ongoing travel blog series, covering everything from Berlin’s top rooftop bars and Hong Kong’s cheapest eats, to business travel in Sydney and the most luxurious cruise ships on the high seas.

 

Again, no agency knows travel like we do. 

The result

“Paul and his team have worked with Flight Centre for many years, across both our blog and quarterly print magazine, as well as creating regular video content. Whether they’re interviewing a celebrity about their travel habits, or producing a series of stories for a Hong Kong campaign we’re running, they’re consistently reliable, responsive, and highly creative. 

Vicki Fletcher, Content and Social Media Manager, Flight Centre